How to successfully sell online courses from your own website

Education has come a long way, from where it was once confined to classrooms with chalkboards to online education. Anyone can get educated simply by taking an online course and earning a professional certification to prove the same.

It is expected that the eLearning industry is projected to reach $457.8 billion by 2026, which means the future is bright for educators or anyone who want to sell their online courses. There is no better time than now to enter the online course-selling market. But what is the effective way to launch and sell successful (profitable, of course) online courses?

The best way to sell online courses is through your website, and in this blog, you will learn everything you need to know about it.

Selling online courses from your own website

Are you new to selling online courses? If yes, the first thing that comes to your mind might be to sell your online course on Udemy. While selling online courses on Udemy comes with many advantages for course creators, especially first-time course creators, it also comes with many downsides as well.

For example, Udemy takes a share of the money you make from your online courses, and it doesn\’t allow course creators to establish a personal relationship with learners who enroll in your courses.

If you are serious about selling online courses and want to develop a career out of it, these can hinder your growth and profit. To reap the full benefits of running a successful course-selling business and make a good profit, the best way is to sell online courses from your website.

If you don\’t have one yet, it is recommended to build one. We will be talking about the simplest way to build your website in the upcoming sections. Now let\’s look into the essential steps to successfully launch your online courses from your website.

Choose a profitable niche for your online course

Many online courses fail to sell because the creators don\’t select the right niche. It is important to choose the right niche relevant to your target audience. Online courses are supposed to solve your target audience\’s problems or help them achieve specific skills. Make sure your online course covers the specific issues faced by your target clients. When creating an online course, consider your target audience\’s needs with your courses.

Ask the following questions to find the right niche for your online courses:

  • What skills do you have?
  • What are you good at in any specific subject area or a particular skill?
  • What topic is your strong area?

Find your target audience

To create a successful online course, identifying and understanding more about your target audience is important. If you already have an established fan base on social media, you must start by learning about your target audience.

Start with an email marketing list or your social media followers. Try launching marketing campaigns to find new people who have not heard of you yet but might be interested in your online courses.

You must also consider partnering with course creators to engage with the same target audience you share you that you will also get inspiration for promoting your online course.

Find the ideal course topic by considering your USPs

If you take any successful online course, you will see that the topic will be relevant to the target audience. The keywords in the topic title will be put in such a way that it catches the audience\’s attention and conveys what the course is all about.

When selecting the course topic, make sure you bring in high value to your audience with your course. For instance, if you are a fitness trainer who has clients with excellent results, consider selling a course on \”building muscles without going to the gym,\” or if you already have a successful fitness program, consider running online courses around it to teach your target audience about your success.

If you have expertise in a specific subject area or a niche, you have the authority to build an online course to let the world know about how to repeat the same success.

Create the actual content for your course

Before creating your online course, make sure you make a course outline containing the complete script of your online course. This will help you save hours of editing later as it acts as a blueprint for planning your lessons.

The best way to make your online course interactive is to use images, text, videos, infographics, PDFs, activities, worksheets, etc. This will help make your online course appealing to your audience and help them understand the concepts easily.

Along with regular course content, do not forget to add short quizzes and assignments to improve students learning. Incorporate different learning styles so that your students can brainstorm and challenge themselves about a concept.

Create your online course website

To sell your online courses to your target learners from your own course platform, you need a full-fledged course-selling website to host self-paced online courses and make online payments. But we all know creating a website is a costly affair. So what is the best way to build an online course platform of your own?

The recommended approach is to use a professional online course selling marketplace software like Pinlearn. Pinlearn equips educators to create an online tutoring platform that can host both online courses and live classes if needed. The white-label solution comes with all the basic and advanced features educators need to build interactive online courses that are successful and profitable.

Promote your online course

If you build an online course-selling website, it is easier to market your online course. Your online course-selling platform is the main platform for your target learners to identify your online tutoring brand, purchase your online course and engage with you.

Before starting to market your online courses, make sure you project the unique selling points or USPs of your online courses, which can be a significant addition to your marketing strategy. Establishing a social media presence to facilitate engagement and target the right learners is also important.


Building and selling online courses is a great way to share your knowledge and skills with your target learners. It is a great way for educators to establish their tutoring business and make money. Selling online courses from your own tutoring marketplace needs a lot of planning, hard work, and investment, but it is going to be rewarding in the end. I hope this blog will help you successfully sell your online courses from your own website.