4 Real Estate Technology Trends To Look For In 2021

1) Virtual Staging 

As social distancing became more prevalent due to a pandemic, the concept of virtual staging was developed to make staging more simple. Virtual staging can be used to improve a home\’s appearance before a virtual open house. Post-photography, the pictures are edited to include furniture and decor.

You can use this tactic to attract buyers by showcasing the full potential of the property, while also lowering staging costs. Not only does virtual staging help you show off the property, but it also offers the option of customizing the room to your client\’s taste.

2) 3D Virtual Tools 

The use of 3D virtual tours has grown significantly in recent years. While photos provide customers with an overview of your property, 3D tours have a lot more to offer. Interested buyers can come to each room via a virtual 360-degree tour with measurement capabilities, allowing them to determine whether their furniture and decor will fit. This technology makes showing homes safer during a pandemic and allows more interested buyers to view the listing.

Virtual open houses are also becoming increasingly popular among agents, which started as a way for prospective buyers to tour a home before moving in. They can be hosted on any platform that allows for video conferencing. In today\’s real estate world, live tours are the closest substitute for traditional open houses because your real estate agent can interact with you in real-time.

3) CRMs

A CRM facilitates the management of your client relationships and interactions through a structured database, which is critical for success in real estate. Building strong relationships in real estate requires a strong focus on engagement. 

When your schedule is full, you spend most of your time making showings and answering client calls. Let a CRM system track details like the type of property your clients are looking for and their contact information so you can focus on what really matters: serving them.

4) Email Automation 

Since real estate agents are always on the go, automating your emails can free you up. By sending clients follow-ups and updates on new listings, emails can be sent to prospects at predetermined times or triggered by certain events. 

Create customized sequences based on the criteria you set, and email automation sends emails to those who meet those prerequisites. This can be used for marketing campaigns, to secure new leads, or simply to handle a blizzard of emails.

With the help of tools like GetEmail.io, you can search emails of potential buyers and your target audience. The best way to connect is to have your prospects consume your content and send you their email, allowing you to take advantage of that engagement.